The Sway was started in order to answer 3 very important questions:

1. Why is there no accessible world of sex for women – that doesn’t feature intimidating images of 12 inch dildos, purple handwritten script fonts and coquettish french language? voulez vous cou… no thanks!

2. How can I inject some serious UMPH into my sex life without having to outright tell my partner that maybe I just might WANT to be blindfolded and lightly teased on a Saturday night?

3. Short of walking into a sex shop and asking the advice of an overly keen shop assistant with a voice like a megaphone, how can I get my hands on the best products in the business without having to become a sexual aficionado?